IMDb launches IMDb20 to feature original video interviews

HollywoodNews.com: IMDb.com, Inc., the authoritative source of information on movies, TV and celebrities, and part of the Amazon.com, Inc. group of companies, today announced and launched IMDb20, the company’s 20-year anniversary campaign. Beginning today, IMDb will treat fans to an original video interview with a different A-list artist each day, culminating on Oct. 17, 2010, (the date of IMDb’s 20th anniversary). The goal of the online countdown and companion editorial section is to celebrate the films of the past 20 years.

“We are humbled by the fan and industry support we have received over the past 20 years,” said Col Needham, IMDb’s founder and CEO. “With our first-ever foray into original video content, we’re celebrating our collective love of film and bringing fans even closer to their favorite artists.”

“IMDb saved me an insane amount of time in my life,” said director Kevin Smith. “I think of every fight I ever got in with somebody who just didn’t have a crucial piece of movie information at their fingertips. I said one thing. They said another. Loggerheads. Relationships destroyed. IMDb comes along and just immediately solves that. It’s an insanely useful tool. I hit it everyday. It’s my homepage. Because that’s my stock-in-trade. That’s my currency. What I speak is movies.”

“I go to IMDb more than you should,” said Danny DeVito. “I go at least a couple of times a day. Sometimes many more than that. It’s because of the things I talk about with folks. I’m always dealing with actors, movies and what not. And I want to find out things about people and projects. It’s my go-to place to find out all kinds of information.”

Original Celebrity Content and Online Countdown Participating celebrities sat down for an exclusive video interview with IMDb in which they discussed personal topics pertaining to film, including: Favorite films, performances and lines of movie dialogue; who makes them starstruck; roles they would have liked to play; and much more.

Each day, an exclusive celebrity interview will premiere on IMDb’s homepage and at www.imdb.com/20

User-Generated List-Making Tool & Special Editorial Section Fans can tune in each day at www.imdb.com/20 to watch the IMDb Star of the Day video interview. Users will be invited to create their own Top 20 film lists via IMDb?s just-launched list-making tool. Fans can also conveniently share lists and the original celebrity video interview of the day on a variety of social networks.

IMDb’s expert editorial team has created a year-by-year retrospective featuring the following for each year that IMDb has been in operation: Box Office Returns; The Year in Movies; Trivia; Trailers, Top 20 Lists, Photo Galleries; Editorial Lists; Notable and Influential Films; Award-Winners; The Year in IMDb History; and In Memoriam.

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