May 28, 2017

‘Social Network’ more popular in cities than country, nabs No. 1 spot

HollywoodNews.com: Sony’s “The Social Network,” the David Fincher film about the founding of Facebook by web guru Mark Zuckerberg, earned $23 million at the weekend box office.

The figure met Sony’s estimates; however, the industry had larger expectations of the film given its three month marketing campaign. Much had been written in the media about Facebook’s concern with the film, the mysterious egos of its co-founders Sean Parker and Zuckerberg as well as the film itself.

“Social Network” didn’t play wide to everyone, rather made a bulk of its money in coastal cities like Los Angeles and New York and some venues in Chicago. “Social Network” played at 2,771 theaters and was rated PG-13, attracting mostly an older female audience.

Two other female demo R-rated thrillers, Paramount’s “Case 39” and Overture’s Swedish vampire reboot “Let Me In” nearly washed each other out, making $5.3 million each.

Both “Let Me In” and “Social Network” were beloved by critics and are being buzzed about this award season; “Social” being the stronger of the contenders for various categories.

The top 10 films:

1. The Social Network (Sony, weekend 1): $23 million at 2,771 theaters. $8,300 theater average. Domestic total: $23 million.

2. Legend of the Guardians: The Owls of Ga’Hoole (Warner Bros., weekend 2): $10.9 million down 33% in its second weekend at 3,575 theaters. $3,036 theater average. Domestic total: $30 million.

3. Wall Street: Money Never Sleeps (Fox, weekend 2): $10.1 million down 47% at 3,597 theaters. $2,808 theater average. Domestic total: $35.9 million.

4. The Town (Warner Bros., weekend 3): $10 million down 36% at 2,935 theaters. $3,407 theater average. Domestic total: $64.3 million.

5. Easy A (Sony, weekend 3): $7 million down 34% at 2,974 theaters. $2,354 theater average. Domestic total: $42.4 million.

6. You Again (Disney, weekend 2): $5.6 million down 34% at 2,548 theaters. $2,179 theater average. Domestic total: $16.4 million.

7. Case 39 (Paramount Vantage, weekend 1): $5.4 million at 2,211 theaters. $2,420 theater average. Domestic total: $5.4 million.

8. Let Me In (Overture, weekend 1): $5.3 million at 2,021 theaters. $2,622 theater average. Domestic total: $5.3 million.

9. Devil (Universal, weekend 3): $3.7 million down 44% at 2,392 theaters. $1,535 theater average. Domestic total: $27.4 million.

10. Alpha & Omega (Lionsgate, weekend 3): $3 million down 37% at 2,303 theaters. $1,302 theater average. Domestic total: $19 million.

Photo Credit: Sony

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