May 30, 2017

‘Paranormal Activity 2’ scores a record $6.3M on midnight showings

By Scott Mendelson After scoring a record $6.3 million in midnight showings alone, “Paranormal Activity 2” ended its first day with $20.1 million. For what it’s worth, that means that “Paranormal Activity 2” had one of the lowest ‘midnight-to-opening day’ multipliers in history. Only “Harry Potter and the Half-Blood Prince” ($22m midnight/$58m opening day), “The Twilight Saga: New Moon” ($26m/$72m), and “The Twilight Saga: Eclipse” ($30m/$68m) had a larger percentage of their opening day grosses from their respective midnight debuts. So there’s a good chance that this horror sequel will end up just as front-loaded as, ironically, the “Saw” sequels. Still, a $3 million sequel with minimal advertising just scored $20 million in a single day, or about what the original made on its first weekend of wide release ($21 million) exactly a year ago. I’m sure no one at Paramount is shedding tears over the math regarding midnight sneaks.

To read more go to Mendelson’s Memos.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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