‘Paranormal Activity 2’ scores a record $6.3M on midnight showings
By Scott Mendelson
HollywoodNews.com: After scoring a record $6.3 million in midnight showings alone, “Paranormal Activity 2” ended its first day with $20.1 million. For what it’s worth, that means that “Paranormal Activity 2” had one of the lowest ‘midnight-to-opening day’ multipliers in history. Only “Harry Potter and the Half-Blood Prince” ($22m midnight/$58m opening day), “The Twilight Saga: New Moon” ($26m/$72m), and “The Twilight Saga: Eclipse” ($30m/$68m) had a larger percentage of their opening day grosses from their respective midnight debuts. So there’s a good chance that this horror sequel will end up just as front-loaded as, ironically, the “Saw” sequels. Still, a $3 million sequel with minimal advertising just scored $20 million in a single day, or about what the original made on its first weekend of wide release ($21 million) exactly a year ago. I’m sure no one at Paramount is shedding tears over the math regarding midnight sneaks.
To read more go to Mendelson’s Memos.
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