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Kardashians pull plug on MasterCard deal

Hollywoodnews.com: The Kardashians have officially terminated the new “Kardashian Kard”, a prepaid debit card fronted by MasterCard, amidst allegations that the card is filled with hidden, illegal fees. The family sent an official “Notice of Termination” to the companies responsible for the Kard earlier today.

According to TMZ, the Kardashians grew tired of the “negative spotlight” surrounding the card ever since the Attorney General of Conneticut opened up an official investigation into the legality of certain charges that the card can amount.

The card apparently costs $9.95 just to own, 12 monthly fees of $7.95, and an additional $1.95 everytime the owner wants to add more money to the Kard! Essentially, the idea behind the card is that if you are silly enough to buy the Kard, you must be silly enough to want to pay fees just to use the thing!

A Kardashian lawyer had this to say, “The Kardashians have worked extremely long and hard to create a positive public persona that appeals to everyone, particularly young adults.” Being that very few young adults would be able to afford the card, the agreement was terminated, “effective immediately.”

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One Comment

  • November 29, 2010 | Permalink |

    They didn’t check in to how it works for the consumer before putting their brand on it?

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