January 20, 2017

Taylor Swift is the new face of Covergirl NatureLuxe

HollywoodNews.com: On the year that marks the beauty giant’s 50th anniversary, Covergirl cosmetics announced today that multi-platinum artist and 4-time Grammy award-winning star, Taylor Swift, will represent a new generation of luxury makeup called Covergirl NatureLuxe.

The line, launching January 2011, includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished makeup look and a lightweight feel. The products were inspired by a new definition of luxury seen in both beauty and fashion that moves away from overstated, heavy opulence to simple, high-quality experiences.

“Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager. “We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.”

Swift’s ads for NatureLuxe will appear beginning in January 2011. Swift says, “I’m really excited for people to discover the new NatureLuxe line from Covergirl! The Silk Foundation and Gloss Balm are really light and fresh, they feel amazing on my skin.”

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Linny Lum is a lifestyle, celebrity, and pop culture multimedia writer.

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