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“Inception” amplifies its Oscar campaign with behind-scenes video


By Sean O’Connell
Hollywoodnews.com: When can you call a $292.5-million-grossing blockbuster like “Inception” overlooked?

How about when it comes to awards season?

While many tracking the Oscar race assume Christopher Nolan’s mind-bending summer thriller will get into the Best Picture field now that we have 10 nominations, we are not hearing a lot of chatter regarding the film’s chances of winning. “The Social Network,” “The King’s Speech” and even “The Fighter” have generated buzz, but the most you hear about “Inception” is that it has several technical categories locked up.

But Warner is hoping to change that. The studio is passing around a behind-the-scenes clip reel for Nolan’s film that you can find online.

Vulture says the clip will begin playing in movie theaters next week. Will it be enough to remind viewers (and maybe Academy voters) how much the appreciated Nolan’s work? Is the nomination enough? Or can “Inception” make some noise in the second half of the race?

We’ll know for sure. But the bottom line is that you can’t win the Oscar without trying, and it looks like Warner is beginning to try.

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