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“Avatar,” 3D titles power foreign box to record totals


By Sean O’Connell
Hollywoodnews.com: Yesterday we reported that the domestic box office – while able to cross $10 billion for a second consecutive year – was still down from the previous year. Not by much. But down.

Overseas, we’re hearing a different story. The release of films like James Cameron’s “Avatar” and other 3D efforts helped foreign ticket sales to rise by nearly 20 percent, leading to record high totals in 2010, according to The Hollywood Reporter.

Preliminary estimates claim that receipts for the six major Hollywood studios “will total $12.7 billion, breaking the $10.7 billion record set in 2009,” THR reports.

And increased 3D ticket prices receive the bulk of the credit because attendance levels pretty much stayed the same (or even dipped in a few countries).

“2010 was certainly the year when 3D had a major impact on box office, with eight of the top 15 international titles (presented) in 3D,” said Andrew Cripps, president of Paramount Pictures International.

Other titles besides “Avatar” that managed to have a great impact include “Alice in Wonderland” and “Toy Story 3” (good news for Disney).

This also means that 3D technology isn’t going anywhere, as it is proving to be a moneymaker for movie studios. Let’s hope Apple can perfect that 3D technology that shuns the clunky glasses, because the bridge of my nose is still throbbing after 2010.

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