Catherine Hardwicke’s Red Riding Hood (with Amanda Seyfried) gets a visually dynamic poster.
By Scott Mendelson
hollywoodnews.com: I rather liked the first moody, low-key poster for this ‘Twilight’ by way of ‘Sleepy Hallow’ variation on ‘Little Red Riding Hood.’ So while this new poster is also visually appealing, and it gives a full cast roll call (always a plus in my book), I must acknowledge that it is a poster for the unthinking masses.
It has a contrived image of Amanda Seyfried running for her life, with about a paragraph worth of needless text to go with it (even more than the double-tagline first poster). I much prefer the first tagline, which merely read ‘Who’s afraid?’. As it is, the film actually test-screened in Woodland Hills on Sunday, so if anyone wants to chime in, feel free.
To read more go to Mendelson Memos
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