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Catherine Hardwicke’s Red Riding Hood (with Amanda Seyfried) gets a visually dynamic poster.

By Scott Mendelson

hollywoodnews.com: I rather liked the first moody, low-key poster for this ‘Twilight’ by way of ‘Sleepy Hallow’ variation on ‘Little Red Riding Hood.’ So while this new poster is also visually appealing, and it gives a full cast roll call (always a plus in my book), I must acknowledge that it is a poster for the unthinking masses.

It has a contrived image of Amanda Seyfried running for her life, with about a paragraph worth of needless text to go with it (even more than the double-tagline first poster). I much prefer the first tagline, which merely read ‘Who’s afraid?’. As it is, the film actually test-screened in Woodland Hills on Sunday, so if anyone wants to chime in, feel free.

This one comes out March 11th, meaning that two of the more interesting movies of the spring, Red Riding Hood and Battle: Los Angeles, open on the same day. Nice move…
Catherine Hardwicke

To read more go to Mendelson Memos

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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One Comment

  • January 13, 2011 | Permalink |

    Does anyone actually think this is going to be a good movie?

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