January 17, 2017

Super Bowl ads rated by Hulu users


By Sean O’Connell

Hollywoodnews.com: We’ve been debating amongst ourselves which Super Bowl advertisements worked best. Now we’re getting an official statement.

Hulu users reportedly weighed in and voted that the Volkswagen “Star Wars” spoof “The Force” won the “most liked” category, edging out Bridgestone’s “Carma” ad. According to regional stats, voters in the South and East preferred Bridgestone, while the voters in the West and Midwest cast more votes for VW.

Dorito’s “Pug Attack” and Bud Light’s “Hack Job” were two of the most viewed ads on Hulu’s AdZone, and “Chrysler: Imported From Detroit” made the Top 5 “Most Liked” list in the Midwest.

Here are the official results from Hulu:

Overall Most Liked Ads
Volkswagen: The Force
Bridgestone: Carma
Volkswagen: Black Beetle

Most Viewed Ads
Doritos: Pug Attack
Volkswagen: The Force
Bud Light: Hack Job

Overall Most Liked Ads by Women
Volkswagen: The Force
Bridgestone: Carma
NFL: Super Bowl Celebration

Overall Most Liked Ads by Men
Bridgestone: Carma
Volkswagen: The Force
Paramount: Captain America: The First Avenger

Most Polarizing by Gender
Women Strongly Favor
Chevrolet: GMME
Play60: Who’s Next?
Twentieth Century Fox: Rio
Chevrolet: Cruze Status
Living Social: It’ll Change Your Life

Men Strongly Favor
Columbia Pictures: Battle: Los Angeles
Universal: Cowboys and Aliens
Skechers: Kim Kardashian: Hello Skechers
Sony Ericsson Xperia PLAY: Surgeon – Extended
Paramount: Thor

Overall Most Disliked Ads
Salesforce: Chatter.com Launch: Still Doing Impossible Things
Salesforce: Chatter.com Launch: Do Impossible Things
Go Daddy: The Contract

Most Active States (Most Votes)
California
Texas
New York
Washington
Florida

Most Liked, by Region
West
Volkswagen: The Force
Bridgestone: Carma
Volkswagen: Black Beetle
NFL: Super Bowl Celebration
Doritos: House Sitting

Midwest
Volkswagen: The Force
Bridgestone: Carma
Chrysler: Imported From Detroit
Volkswagen: Black Beetle
NFL: Super Bowl Celebration

South
Bridgestone: Carma
Volkswagen: The Force
Volkswagen: Black Beetle
NFL: Super Bowl Celebration
Doritos: House Sitting

East
Bridgestone: Carma
Volkswagen: The Force
NFL: Super Bowl Celebration
Volkswagen: Black Beetle
Coca-Cola: Border

For more information and to watch Super Bowl 2011 ads, visit www.hulu.com/adzone

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Photo courtesy of PRPhotos.com.

About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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