Justin Bieber’s “Never” may add new footage during theatrical run
By Sean O’Connell
Hollywoodnews.com: Pop music stars often remix their hits, creating a new track so they can essentially sell the same song to their fan base multiple times.
But would the concept work with a pop star’s movie?
Paramount’s anxious to find out. The studio reportedly is contemplating “remixing” the new Justin Bieber film “Never Say Never” to include new footage, different live concert performances, and scenes from the Bieber premiere, Vulture reports.
“Insiders familiar with the situation say that the studio is waiting for Jon Chu’s director’s cut to decide whether they will release the new version in theaters or as a special DVD,” Vulture writes. “But revamping a film already in theaters in the age of digital projection is no longer the prohibitively expensive proposition it used to be and has the potential to significantly boost its grosses.”
It’s a different concept, and one that only could work with a situation like this, where additional live footage or clips from a film’s publicity tour enhance the viewing experience. You wouldn’t see a feature film trying to shoehorn scenes back into a narrative. But with “Never,” it might work out … and something tells me Justin Bieber’s fans would support it financially.
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