“Inception” and “The Dark Knight” trigger Warner’s new “App Edition” initiative
By Sean O’Connell
Hollywoodnews.com: Christopher Nolan remains at the cutting-edge of modern movie stortytelling, so it makes sense for Warner Bros. Digital Distribution’s test new digital waters with two of Nolan’s most groundbreaking films.
WBDD revealed two “App Editions” of Nolan’s feature films “Inception” and “The Dark Knight.” These apps, now available in Apple’s AppSstore, will give viewers a an interactive portal into each movie when viewing them on your iPhone, iPod touch and iPad.
From the release:
App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.
The “Inception” and “The Dark Knight” App Editions are available in over 30 territories, including some which previously did not have access to films through iTunes including China , Brazil and the Netherlands . They contain fully customized menus in 16 languages including Japanese, Greek and Russian and also provide consumers movie subtitles in 34 languages ranging from Arabic to Ukrainian (streamed via WiFi). While watching the film, fans can also connect with friends by sharing their favorite movie quotes through Facebook and Twitter and watch a feed of social networking chatter directly related to the movie in real-time.
“Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films,” said Thomas Gewecke, president of Warner Bros. Digital Distribution. “For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale. They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films.”
As for the “Inception: App Edition,” it will allow fans to download or stream the film while also sampling exclusive bonus materials, including three never-before-released tracks from Hans Zimmer’s Academy Award-nominated score. The App also includes concept art, productions stills, movie poster artwork, bonus video showing a behind-the-scenes look at how Nolan’s vision was brought to life, and copies of “The PASIV Device Instruction Manual” and “The Cobol Job” comic.
The “Inception: App Edition” is available for free through the App Store on iPhone, iPod touch and iPad or at www.itunes.com/appstore. The entire feature film and bonus materials can be purchased through an In-App Purchase at an introductory price of $11.99.
“The Dark Knight: App Edition” is similar. It provides a permanent copy of the film, with more than three hours of bonus clips. Photos, trailers, trivia contests, ringtones, social media access and more are at the audience’s fingertips.
“The Dark Knight: App Edition” is available for free from the App Store on iPhone, iPod touch and iPad, or at www.itunes.com/appstore. The entire feature film and bonus materials can be purchased for $9.99 through an In-App Purchase.
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