“127 Hours” DVD promotion seeks personal stories of inspiration
By Sean O’Connell
Hollywoodnews.com: Those who skipped Danny Boyle’s “127 Hours” for fear that James Franco’s predicament was too harrowing missed one of last year’s most inspirational stories of human will and fortitude.
As the film prepares to reach Blu-ray and DVD on March 1, Fox Searchlight is doing what it can to overcome audience’s initial hesitance so they can sample Boyle’s brilliant story (and witness Franco’s Oscar-nominated turn as defiant outdoorsman Aron Ralston).
One such initiative is a micro-site which the studio has started calling the “127 Hours Inspiration Wall.” Find it at www.127hoursinspirationwall.com. Visit the site and you’ll see the opportunity make a pledge or announce a commitment to a personal goal. Post it on the wall, and you’ll be able to receive support and well wishes from friends, family or total strangers who’d like to see you hit your mark.
For says that the more “likes” one receives on their inspirational post, the larger their name will appear on the virtual wall. As more people contribute, the wall becomes more robust, and you can scroll through the wall to see what inspires other people.
Fans of the movie, meanwhile, will find Easter eggs hidden on the wall, including sneak peeks of the Blu-ray and DVD bonus features. It’s a great way to keep the conversation going on a film as it makes its way to home video. So visit the wall, and be sure to leave your personal pledge.
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