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James Franco, Danny McBride bringing “Your Highness” to college

By Sean O’Connell Could James Franco and Danny McBride bring their medieval comedy “Your Highness” to your college campus?

They could if you “Demand” it.

Universal Studios and Eventful Inc. have joined forces for an online voting process that gives college students the chance to lobby for “Your Highness” to hold its world premiere on their campus. The film, directed by David Gordon Green and co-starring Natalie Portman and Zooey Deschanel, opens everywhere on April 8.

From the release:

College students have until March 20 to log on to and Demand that their college becomes the one to roll out the red carpet for Your Highness.

In the film, McBride and Franco play two princes who must rescue the heir apparent’s fiancée before their kingdom is destroyed. The winning college will also host an exclusive after party, which will be attended by McBride and Franco and director David Gordon Green (Pineapple Express).

Five runner-up colleges will receive free advance screenings of the movie.

“When Danny McBride and I decided to make this movie, we wanted a rowdy, outrageous, funny-as-hell movie like the films we watched in college together,” explained “Your Highness” director Green. “In the spirit of our inspiration, it was important to premiere this movie, not with the typical Hollywood crowd, but out of our minds at the perfect college with a crowd that would dig it the most.”

“We’re excited to be working with Universal Pictures to give college students the power to bring ‘Your Highness’ and its star-studded cast to their school,” said Jordan Glazier, CEO of Eventful. “Allowing students to directly influence this event illustrates how social media can translate into real-world activity.”

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