Warner Bros. streaming films over Facebook
By Sean O’Connell
Hollywoodnews.com: A groundbreaking technological partnership has been announced between Warner Bros. Digital Distribution and Facebook, the world’s leading social network site, that will allow a selection of Warner movies to be made available for rental or purchase through specific Facebook pages.
Warner Bros. Entertainment’s Facebook movie pages will allow users the ability to earn and spend Facebook Credits to buy or rent certain titles, all while staying connected to Facebook.
The studio wisely launched the initiative with Christopher Nolan’s beloved Batman sequel “The Dark Knight,” which currently can be “purchased” for 30 Facebook Credits and streamed via www.facebook.com/darkknight. Consumers who click the “rent” icon to apply their Facebook Credits will begin streaming the film. They will have the option to watch the movie as many times as they’d like for 48 hours (according to the site). If you do not have 30 Facebook Credits, a rental would cost you $3.
“Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”
More titles will be made available in the coming months. But will more studios jump on board after seeing how Warner has made content readily available over such a major social-media tool?
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