“Hereafter” DVD sales to benefit Japan relief efforts
By Sean O’Connell
Hollywoodnews.com: Classy move on the part of Warner Bros.
Days after the studio promptly pulled Clint Eastwood’s “Hereafter” from Japanese movie theaters (due to the film’s prominent use of a CGI tsunami in the opening scenes), Warner has now announced that proceeds from the DVD and Blu-ray sales will go to Japan relief efforts. “Hereafter” hit stores on Tuesday.
Warner Bros. Home Entertainment Group has not clarified what percentage of the proceeds would be allotted, but the L.A. Times reports that sources “said the donation would be in the $1-million range.”
“The devastation and loss Japan is facing is almost incomprehensible. I’m glad to join Warner Bros. in this effort to help the Japanese people,” Eastwood said in a statement.
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