Bradley Cooper carries “Limitless” to Friday lead


By Sean O’Connell
Hollywoodnews.com: The sky may be the limit for Neil Burger’s new thriller “Limitless,” which leads the weekend box office in early reporting.

“Limitless,” which stars Bradley Cooper of “The Hangover” as a struggling writer who unlocks the full potential of his brain using an experimental pill, earned between $5.5M and $6.3M on Friday night to lead all newcomers at the multiplex, according to THR.

If estimates hold, Burger’s film could be looking at an $18M weekend. It would be a huge opening for a director who only opened films in limited release (“The Lucky Ones,” “The Illusionist”) and has not enjoyed a grand opening on this scale.

That number also puts “Limitless” slightly ahead of this week’s other new openers, “Paul” and “The Lincoln Lawyer,” which each grabbed around $4M in Friday ticket sales, THR reports.

All three could open to around the same number. It helps that all opened in roughly the same number of theaters: “Paul” leads with 2,801 theaters, followed by “Limitless” (2,756) and “Lincoln Lawyer” (2,707).

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