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Harry Potter films added to Warner’s Facebook program

By Sean O’Connell
Hollywoodnews.com: The good news? Five more Warner Bros. films are being made available on Facebook via the studio’s unique digital distribution model. The bad news? One of those films is “Yogi Bear.”

However, the first two “Harry Potter” pictures are going up on the social media tool starting Monday at 1 a.m. ET, through Warner Bros. Entertainment’s Facebook Movie Pages, according to a release.

The films include in the experimental program now include “Harry Potter and the Sorcerer’s Stone,” “Harry Potter and the Chamber of Secrets,” “Inception,” “Life as We Know It” and “Yogi Bear.”

To rent a film, consumers click on the “watch now” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.

“We’re pleased to expand our test with a variety of titles that will appeal to a broad audience,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site.”

This offering is presently available only to consumers in the United States.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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