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IMAX expanding in Russia


By Sean O’Connell
Hollywoodnews.com: IMAX is about to expand its global reach.

The IMAX Corporation Russia’s Cinema Park just announced a sale agreement to install eight digital IMAX systems in Russian multiplexes in Kaliningrad, Ulyanovsk, Omsk, Krasnoyarsk, Tula, Penza, Stavropol and Irkutsk. They will be installed in 2012 and 2013.

According to a release, the eight systems announced today are in addition to the 10-system deal between IMAX and Cinema Park announced in July 2010, and bring the total number of IMAX theatres scheduled to be operating in Russia and the Commonwealth of Independent States (CIS) to 46 by 2014. Russia and the CIS comprise IMAX’s third-largest market, behind the United States and China. During the past year, the 17 IMAX theatres in the region have produced some of the highest per-screen box office averages in the world.

“The appetite for premium entertainment continues to grow in Russia, and we’re very happy to be able to satisfy that appetite with The IMAX Experience. The remarkable success of our first four IMAX theatres has demonstrated that the IMAX brand resonates very well with Russian moviegoers,” said Sergei Kitin, General Director of Cinema Park. “We are pleased to add more locations, and we look forward to bringing the world’s most immersive cinema experience to even more moviegoers throughout Russia and the CIS.”

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