March 24, 2017

“Hop” leads box office after strong Friday

By Sean O’Connell Universal’s Easter comedy “Hop” appears ready to drop into the record books this weekend with a healthy box office grab after a strong Friday start.

The live-action/animation hybrid, which stars Russell Brand as the voice of the up-and-coming Easter Bunny, earned an estimated $11 million on Friday night to lead all newcomers. The family film should do even better on Saturday and Sunday, when kids are out of school and families are crowding the multiplexes. THR notes that “Hop” could do north of $35M this weekend, making it a hit for Universal.

But “Hop” won’t be the only film jumping for joy. “Source Code” and “Insidious” both opened well on Friday, pulling in an estimated $5M and $4M, respectively, giving each a hope of reaching $15M by Sunday night.

And THR reports that Matthew McConaughey’s “The Lincoln Lawyer” “showed the lowest drop of any film on the Top 10 chart, declining only 30% from the previous Friday,” so it could have a decent weekend once again.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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