March 27, 2017

“Twilight” team asks fans to avoid leaked “Breaking Dawn” imagery


By Sean O’Connell
Hollywoodnews.com: It’s a publicity balancing act. Studios, writers and directors rarely step out and ask fans to avoid watching leaked footage or viewing pirated set photos. Any publicity is still publicity for a film in the pipeline, and while some filmmakers choose to keep all details under lock and key (see: Christopher Nolan) others are a little more flexible when it comes to using the Internet to generate buzz.

But not Team “Twilight,” who made an impassioned plea to fans to avoid “Breaking Dawn” spoilers that are creeping across the ‘Net.

In a statement released to the media, “Twilight” scribe Stephenie Meyer and “Breaking Dawn” director Bill Condon said:

As some of you may know, pictures and screen grabs of ‘The Twilight Saga: Breaking Dawn’ as a work in progress have leaked on the internet. We are extremely proud of this film and also extremely heartbroken to see it out there at this stage.

The film and these images are not yet ready or in their proper context. They were illegally obtained and their early dissemination is deeply upsetting to the actors, the filmmakers and Summit who are working so hard to bring these movies to fruition to you in November 2011 and November 2012.

Please, for those who are posting, stop. And please, though the temptation is high, don’t view or pass on these images. Wait for the film in its beautiful, finished entirety to thrill you.

What do you think? Can fans wait? Are pirated images off limits, or just part of the larger publicity machine? I think if a filmmaking team comes out and asks fans to hold off on spoiling a film, it’s a fans’ obligation to follow through. But spoilers aren’t going to go away.

Not that it matters too much. “Twilight” fans are going to “Breaking Dawn” no matter what they see online in advance. But kudos to Meyer and Condon for trying to maintain some element of surprise, which is harder and harder to come by at the modern multiplex.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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