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James Cameron supports theater owners in VOD debate

By Sean O’Connell
Hollywoodnews.com: Theater owners found a powerful ally in their ongoing struggle against the major Hollywood studios and their push for a new, premium video-on-demand (VOD) service.

James Cameron, whose larger-than-life visions need to be seen on the big screen, prepared to throw his weight behind the largest theater chains as they prepared to hold their ground in negotiations with the studios, THR reports.

Cinemark Entertainment became the latest theater chain to tell studios they would not play ball, claiming that they “won’t carry trailers, or put up signage, for any movie until the studio notifies it in writing whether the title will be part of the premium VOD offering down the road,” THR notes.

“We are not here to market movies for DirecTV and VOD. We are demanding they tell us upfront what movies those are,” Cinemark CEO Alan Stock said. “Our goal is to promote and advertise movies for their theatrical run.”

Regal Entertainment took a similar stand earlier in the week, while AMC Theatres revealed they are still negotiating with studio reps.

Cameron, meanwhile, joins “Hangover” director Todd Phillips in supporting theater owners and speaking against premium VOD services. As Phillips stated at the time, he makes movies to be shown on a movie screen, and if he wanted his pictures to be seen on television first, he would have become a TV director.

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