October 25, 2016
        Viola Davis will be campaigned in Best Supporting Actress for "Fences"                Mel Gibson to be Honored with the Hollywood Director Award at the 20th Annual Hollywood Film Awards                Michael Moore drops a surprise new film with "Michael Moore in TrumpLand"                Hollywood Contenders: New Oscar Predictions for October                Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars                Tom Hanks to receive Hollywood Actor Award for "Sully" @ Hollywood Film Awards                "Certain Women" showcases Laura Dern, Kristen Stewart, and Michelle Williams        

Robert Pattinson serving “Water” to fans this Sunday

By Sean O’Connell
Hollywoodnews.com: While Robert Pattinson and Reese Witherspoon walk the red carpet this Sunday for the world premiere of their period romance “Water for Elephants,” fans of Sara Gruen’s novel and of the film will be able to watch an exclusive clip from the movie from the comfort of their own homes, thanks to a new partnership.

20th Century Fox and Color, creators of a unique mobile app, have joined forces for a clever marketing move as the film prepares to open.

“Photos and videos taken using the Color app by attendees at the New York premiere at the Ziegfeld Theatre will be instantly shared to those in the immediate vicinity in a Water for Elephants premiere group (or ‘conversation’), which acts like an automatic feed,” THR reports.

To ensure that people at home using the Color app will receive good content, Fox has tapped one of its own producers and some talent to shoot red carpet photos and footage to upload to the app.

THR says Color is “a free application for iPhone … that allows people within 150 feet to capture and have real-time access to photos, videos and text.”

On Sunday, one of those photos or video could be of Robert Pattinson. In addition, an exclusive clip from “Water for Elephants” will be posted at www.color.com/waterforelephants beginning at 1 p.m. PT on Sunday.

It’s a good weekend to be a fan of Reese, Robert, “Elephants” or technology.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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