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Harry Potter DVD and Blu-ray burning up charts

By Sean O’Connell
Hollywoodnews.com: Perhaps hinting to the dominance that’s sure to come later this summer, “Harry Potter” is pummeling the competition on the DVD charts now that “Harry Potter and the Deathly Hallows: Part 1” is on the streets.

The film made its debut at No. 1 on the charts, beating out “The Chronicles of Narnia: The Voyage of the Dawn Treader” for the top slot.

Even more impressive, though, is the fact that six other “Harry Potter” titles “also re-emerged in the top 20, the result of an aggressive ad campaign,” Reuters reports.

“About 70 percent of Potter catalog sales were of the Blu-ray format vs. 46 percent for ‘Deathly Hallows,’” Reuters adds, explaining that many fans are upgrading their collection to Blu-ray as they take advantage of some incredible deals.

Wait until “Part 2” finally comes out, and then Warner can release a complete collection. How do you think that will sell?

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