October 22, 2016
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Weinstein Co. grabs “Bully Project” at Tribeca

By Sean O’Connell
Hollywoodnews.com: The Weinstein Company has acquired from Submarine Entertainment all rights to Lee Hirsch’s “The Bully Project,” which premiered at the Tribeca Film Festival on Saturday, April 23.

According to a release, the deal covers all rights in North America, the U.K., Australia, New Zealand, South Africa and Germany. TWC also acquired the film’s distribution rights for pan-Asian satellite TV, and will be the sales agent for the remaining global territories.

“The Bully Project is a phenomenally insightful and moving examination of bullying and its long-term impact. We think this is one of the year’s most important films, and we intend to bring all our energy and creative resources to bear in bringing The Bully Project and its message to audiences of all ages,” said TWC’s Executive Vice President of Acquisitions and Co-Productions Peter Lawson.

TWC Co-Chairman Harvey Weinstein commented, “After my team saw The Bully Project, they immediately called and urged me to see it. I am glad they did. As a parent of four, bullying is an issue that concerns me deeply, and I jumped at the opportunity to be involved with a film that could help eradicate this plague once and for all.”

Here is the official synopsis:

This year, over 18 million American kids will be bullied, making it the most common form of violence experienced by young people in the U.S. Directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, the documentary THE BULLY PROJECT follows “a year in the life” of America’s bullying crisis, offering an intimate look at how bullying has touched five kids and their families. With an intimate glimpse into homes, classrooms, cafeterias and principals’ offices, the film offers insight into the often cruel world of the lives of bullied children. As teachers, administrators, kids and parents struggle to find answers, THE BULLY PROJECT examines the dire consequences of bullying through the testimony of strong and courageous youth. Through the power of their stories, the film aims to be a catalyst for change in the way we deal with bullying as parents, teachers, children and society as a whole.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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