“Harry Potter” heading to Warner Bros. “App Edition”
By Sean O’Connell
Hollywoodnews.com: Weeks (OK, months) before Warner Bros. prepares to release “Harry Potter and the Deathly Hallows: Part 2,” thereby concluding the massively successful “Potter” franchise,” the studio is making a move to ensure that “Deathly Hallows: Part 1” is accessible to fans.
Warner Bros. Digital Distribution announced it is expanding its “App Edition” lineup to include “Harry Potter and the Deathly Hallows – Part 1” and Todd Philips’ road trip comedy “Due Date.”
From the release:
App Editions are an innovative way for consumers around the world to own special edition movies and TV shows on the iPad, iPhone and iPod touch.
The free-to-download App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a selection of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be purchased via In-App Purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the app.
“We’re pleased to expand our offering of App Editions with these two popular films,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “We saw strong interest with the launch of ‘The Dark Knight’ and ‘Inception’ App Editions. In the coming months we expect to launch additional titles, including action and comedy films.”
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