“Dark Knight” viral campaign reveals first Bane image

By Sean O’Connell
Hollywoodnews.com: And so it begins.

We’ve got more than a year until Christopher Nolan’s “The Dark Knight Rises” reaches theaters, but Warner Bros. (as they did so effectively with “The Dark Knight”) has begun a viral campaign to generate interest in the sequel and get fans involved.

On Twitter this morning, “Dark Knight” enthusiasts were asked to visit the film’s official site, http://www.thedarkknightrises.com, which had a near-inaudible audio chant. Bigger brains somehow figured out (perhaps with studio assistance) that using the Twitter hashtag #thefirerises would contribute to the reveal of an exclusive photo.

And here it is:

Reportedly this is the first shot of Tom Hardy’s villain, Bane. Yes, the character was used in the clownish “Batman & Robin,” but as with all of Nolan’s films, this Bane has a much more realistic – and dangerous – appearance.

It’s the first shot in what’s bound to be a very active publicity battle. But Friday just got a little more exciting with official “Dark Knight” news. Enjoy!

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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One Comment

  • May 20, 2011 | Permalink |

    The cast still feels incomplete and like it’s missing key characters.

    I hope the climactic fight between Christian Bale and Tom Hardy will knock everyone on their ass and be so amazing and action-packed, audiences all over the world will be left breathless.

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