“Dark Knight” viral campaign reveals first Bane image
By Sean O’Connell
Hollywoodnews.com: And so it begins.
We’ve got more than a year until Christopher Nolan’s “The Dark Knight Rises” reaches theaters, but Warner Bros. (as they did so effectively with “The Dark Knight”) has begun a viral campaign to generate interest in the sequel and get fans involved.
On Twitter this morning, “Dark Knight” enthusiasts were asked to visit the film’s official site, http://www.thedarkknightrises.com, which had a near-inaudible audio chant. Bigger brains somehow figured out (perhaps with studio assistance) that using the Twitter hashtag #thefirerises would contribute to the reveal of an exclusive photo.
And here it is:
Reportedly this is the first shot of Tom Hardy’s villain, Bane. Yes, the character was used in the clownish “Batman & Robin,” but as with all of Nolan’s films, this Bane has a much more realistic – and dangerous – appearance.
It’s the first shot in what’s bound to be a very active publicity battle. But Friday just got a little more exciting with official “Dark Knight” news. Enjoy!
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