“Transformers” sequel changes its release date
By Sean O’Connell
Hollywoodnews.com: It’s inevitable. A summer blockbuster eager to screen for rabid, ticket-buying crowds moves its release date up a day or two, usually shifting from a Friday to a Wednesday to bolster its weekend box office number and get the jump on the competition.
This summer, the first film to jump will be Michael Bay’s “Transformers: Dark of the Moon,” which has shifted its release date from Friday, July 1, to Wednesday, June 29, Paramount announced.
That gives the big-budget sequel a serious head start heading into the July 4 movie-going weekend, usually the most lucrative frame of the summer season. Not that “Transformers” necessarily needs it. Bay’s sequel will be battling against the teen rom-com “Monte Carlo” and Tom Hanks’ directorial effort “Larry Crowne.” If anything, it may cut into Disney-Pixar’s business for “Cars 2,” which opens on June 24 and now has fewer days to pad its bank before Bay and crew come smashing through theaters.
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