“Pirates” sequel posts IMAX global box office records
By Sean O’Connell
Hollywoodnews.com: Rob Marshall’s “Pirates of the Caribbean” effort might have had a softer opening than Disney had hoped – earning $90 million in its opening frame – but the fourth film in the franchise did very well on IMAX screens.
IMAX Corporation and The Walt Disney Studios revealed that “On Stranger Tides” actually posted global opening weekend record results for IMAX of $16.5 million on 394 IMAX screens. Domestically, IMAX screens generated approximately $8.2 million of the film’s $90.1 million, for a per-screen average of $32,000, according to a release.
“These results demonstrate the rising global appeal of top Hollywood blockbusters presented in IMAX’s format, and perfectly highlight the potential inherent in IMAX’s international growth strategy,” said IMAX CEO Richard L. Gelfond. “This dynamic is driving our global network expansion and is particularly encouraging in some of our under-penetrated overseas markets, where we continue to see excellent opportunity for future growth.”
The IMAX release of “Pirates of the Caribbean: On Stranger Tides” generated a per-screen average of more than $100,000 on 15 international IMAX screens, eight of which are in Russia and the Commonwealth of Independent States (CIS). Others are in China, Korea,Taiwan, Australia, Europe and Japan.
The highest-grossing screen worldwide is the IMAX Kinosfera in Moscow, with a gross to date of more than $240,000. Newly opened IMAX theatres in Milan, Italy ($51,650) and Mallorca, Spain ($48,000) have also posted strong results.
“The film’s excellent performance worldwide demonstrates that, when given the choice, consumers both domestically and abroad continue to seek out The IMAX Experience,” added Greg Foster, Chairman and President, IMAX Filmed Entertainment. “Disney, Jerry Bruckheimer and the production team have their hands on the pulse of the global marketplace and we’re thrilled to be along for the ride.”
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