2011 MTV Movie Awards promos: not cutting the mustard
By Kim Palacios
hollywoodnews.com: Tom Cruise’s Les Grossman was a hard act to follow, and so far the 2011 MTV Movie Awards promos aren’t quite living up to last year’s standards. It’s not 2011 host Jason Sudeikis‘ fault—Tom Cruise’s reprisal of his Golden Globe nominated role as outlandish Hollywood über-agent Les Grossman was a known win dating back to the debut of the character in the 2008 hit “Tropic Thunder”.
So, what do the 2011 promos show? An exaggeratedly zany Jason Sudeikis paying unbidden visits to nominess prior to the show. Kristen Stewart and Taylor Lautner of The Twilight Saga films feature in the most popular spots (though the humor used is both more predictable and less aggressive than what was seen in 2010).
A key difference between the promo strategies: whereas Les Grossman featured prominently in the 2010 lead-up, 2010 host Aziz Anzari built up little personal hype prior to the show. In 2011, Sudeikis, as the host, is taking a more prominent role from the beginning, endearing himself to the audience and becoming poised to fully carry the show.
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