mOcean Makes Big Waves with On-Air Launch Campaigns for Premiere Season of TLC’s new series
HollywoodNews.com: The always exciting and unpredictable LA-based entertainment marketing agency mOcean has created the on-air launch campaigns for TLC’s new series “NY Ink” and the 11th season of TeenNick’s critically acclaimed series “Degrassi.”
Recently coming off its successful month-long promo campaign for TLC’s “Royal Wedding,” which included a live viewing party from Times Square, the mOcean team just completed the promo launch for TLC’s new series “NY Ink,” airing Thursdays at 10:00 p.m. (ET/PT). The eight-part series follows iconic “Miami Ink” artist Ami James as he opens a new shop with a new crew in SoHo called the Wooster Street Social Club. As he did on the streets of South Beach, the unpredictable and sexy James hopes to create a similar perfect storm in the Big Apple.
Beginning its 11th season, TeenNick’s “Degrassi” continues to make groundbreaking, bold television for teens, by addressing hard-hitting issues such as AIDS, abortion, alcoholism, sex, suicide, depression, bullying, Gay rights, homophobia, racism, drugs and eating disorders. The new season, which begins July 18th, will not disappoint fans of this much admired series.
“For ‘Degrassi,’ we wanted to create a dynamic summer campaign depicting kids having fun on the beach in Toronto,” says Peter McKeon, mOcean’s Creative Director on this production. “I wanted the promos to have a raw, verite’ energy to them, so we went hand-held on most of the shots. We also learned that fans of the series watched the promos frame-by-frame looking for clues, so we included interesting tidbits in the spots, so the fansites would be buzzing with speculation for the new season.”
“We are ecstatic with the work mOcean has done for TeenNick on this project,” says Matt Perreault, Creative Director of Brand Creative for TeenNick. “They’ve created a spot that is not only visually gorgeous, but perfectly captures the authentic, emotional rollercoaster that ‘Degrassi’s’ characters will be going through in the new season. We wanted something remarkable that would get ‘Degrassi’ fans buzzing and mOcean has more than delivered.”
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
mOcean is one of Hollywood’s leading entertainment marketing agencies, specializing in the full spectrum of marketing services for feature films, television shows and networks, gaming, commercial production, and corporate communications across all media. mOcean’s recent projects have included work for Disney, Sony Pictures, Paramount, Warner Brothers, CBS, ABC, TLC, Nickelodeon, FX, National Geographic Channel, Starz, Harpo, Dish Network, Disney Interactive and Square Enix, to name just a few. mOcean is most recently a finalist for ten 2011 Promax/BDA awards. The company’s website is www.moceanla.com
Steve Belgard Lisa Miller/mOcean
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