Paramount, Twitter team for “Super 8” sneak peeks
By Sean O’Connell
Hollywoodnews.com: For weeks, Paramount teased an internet surprise centered around the release of J.J. Abrams’ “Super 8,” a creature-thriller about suburban kids avoiding a monster that escaped from a military train. The studio used the Twitter hashtag #Super8Secret, leaving even those of us who’d seen the film to wonder what the secret could be.
Now we know.
Paramount Pictures and Twitter jointly announced sneak preview showings of Abrams’ movie on Thursday, June 9, in advance of the film’s nationwide release on Friday, June 10. At select, participating theaters. “Super 8 Sneak Preview” moviegoers will be treated to a free popcorn (with a concession purchase) at each sneak preview show. Fans also can go to www.Twitter.com/Super8Movie and use #Super8Secret to share information about the movie with friends.
“Twitter is how we hear about new movies and share our tiny reviews before the credits finish rolling,” said Biz Stone, Twitter cofounder. “There are already millions of people talking about SUPER 8 on Twitter and Paramount gets that. Creating more excitement about the film with sneak previews and free popcorn is a smart way to make this film a global conversation even before it’s released.”
“With SUPER 8, J.J. and Steven have created a really fun and engaging movie for all ages,” said Rob Moore, Vice Chairman of Paramount Pictures. “We are excited to finally get it out into the marketplace and using this sneak preview promotion with Twitter to kick start the film’s release, is an unprecedented way to get people into theaters and talking about the movie.”
To be among the first to see “Super 8,” visit www.Super8-Movie.com/Sneak for tickets and show times.
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