“Super 8” slow start might not be end of the world, analysts say
By Sean O’Connell
Hollywoodnews.com: So much attention is paid to a film’s opening weekend these days that a slow start automatically can lead to a film being dismissed as a bomb. But factors swirling around J.J. Abrams’ “Super 8” have box office analysts taking a step back and adjusting their predictions over the long term.
“I think the opening weekend is not nearly as important for a film like this because it has the potential to show some serious staying power once all the secrets are out and people start talking about it,” Phil Contrino of Boxoffice.com tells Jeff Wells.
“People are too quick to label something a flop. With ‘Super 8,’ I want to see how it does over the course of three weekends, not just one.”
The film, produced by Steve Spielberg, does not have an A-list celebrity to help sell tickets. But Paramount hopes strong word of mouth and good critical response will drive viewers to theaters over the coming weeks. (The movie has a healthy 81% Fresh on Rotten Tomatoes as of now.)
The studio also began a ramped-up social media campaign that put the film in theaters a few days early (it screened Wednesday night in select markets). “Super 8” opens today. Will you see it over opening weekend? Wait a week or two? Skip it, altogether? Let us know.
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