October 26, 2016
        Viola Davis will be campaigned in Best Supporting Actress for "Fences"                Mel Gibson to be Honored with the Hollywood Director Award at the 20th Annual Hollywood Film Awards                Michael Moore drops a surprise new film with "Michael Moore in TrumpLand"                Hollywood Contenders: New Oscar Predictions for October                Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars                Tom Hanks to receive Hollywood Actor Award for "Sully" @ Hollywood Film Awards                "Certain Women" showcases Laura Dern, Kristen Stewart, and Michelle Williams        

“Super 8” slow start might not be end of the world, analysts say

By Sean O’Connell
Hollywoodnews.com: So much attention is paid to a film’s opening weekend these days that a slow start automatically can lead to a film being dismissed as a bomb. But factors swirling around J.J. Abrams’ “Super 8” have box office analysts taking a step back and adjusting their predictions over the long term.

“I think the opening weekend is not nearly as important for a film like this because it has the potential to show some serious staying power once all the secrets are out and people start talking about it,” Phil Contrino of Boxoffice.com tells Jeff Wells.

“People are too quick to label something a flop. With ‘Super 8,’ I want to see how it does over the course of three weekends, not just one.”

The film, produced by Steve Spielberg, does not have an A-list celebrity to help sell tickets. But Paramount hopes strong word of mouth and good critical response will drive viewers to theaters over the coming weeks. (The movie has a healthy 81% Fresh on Rotten Tomatoes as of now.)

The studio also began a ramped-up social media campaign that put the film in theaters a few days early (it screened Wednesday night in select markets). “Super 8” opens today. Will you see it over opening weekend? Wait a week or two? Skip it, altogether? Let us know.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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