Warner Bros. brings exclusive content to China


By Sean O’Connell
Hollywoodnews.com: There has been a lot of conversation lately about bringing entertainment options from Hollywood to China, which opens the industry up to a potentially massive audience. Today, one studio took a big step in the right direction to making that dream a reality.

Warner Bros. Entertainment says it will begin offering its films nationally On Demand to consumers’ television sets in the People’s Republic of China. Through a distribution agreement, consumers will be able to access Warner Bros.’ new release and catalog films this summer through the first national Pay-Per-View and Video On Demand platform in China.

“China is developing methods for consumers to view movies outside the cinema in a legitimate fashion,” said Jim Wuthrich, President, International Home Video and Digital Distribution, Warner Bros. Home Entertainment Group. “Through YOU On Demand’s platform, millions of potential consumers will be able to view our films. They will make it easy for consumers to see the latest films including ‘Harry Potter and the Deathly Hallows – Part 1.’”

“Our distribution agreement with Warner Bros. marks a historic milestone for our company,” said Shane McMahon, YOU On Demand’s Chairman and CEO. “I’m excited for the millions of Chinese consumers that will be able to experience and enjoy the very best content that Hollywood has to offer through the YOU On Demand platform.”

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