Britney Spears is set to launch a multi-platform campaign
HollywoodNews.com: Britney Spears is set to launch a multi-platform campaign of her eagerly awaited video, “I Wanna Go.” This Sunday Spears will simultaneously air an exclusive 30-second teaser on Bravo’s popular “Watch What Happens: Live ” and on VEVO. The teaser leads up to the full video premiere on MTV and VEVO on Wednesday the 22nd. Following the premiere the video will air hourly on MTV, during video hours, and on VH-1’s Best Morning Buzz Live.
The video was directed by Chris Marrs Piliero and shot in Los Angeles. The “I Wanna Go” video comes on the heels of her highly-anticipated Femme Fatale tour in Sacramento yesterday. Spears was warmly received by a sell-out crowd and high praise from critics: Rolling Stone raves that “the night belonged to Britney” and that it was “possibly her flashiest, fastest moving, and most entertaining production yet.” The Sacramento Bee adds “Spears performed like a pro throughout the show” and that the “sellout crowd thrilled… from the start to Spear’s stellar pop songs.” Spears’ Femme Fatale Tour with special guest Nicki Minaj, Jessie and the Toy Boys and Nervo next tour date is June 18th in San Jose at the HP Pavilion and is slated to wrap on August 25th in Raleigh, NC before heading off to Europe.
“I Wanna Go” (click to listen) is the third single from Spears’ platinum selling 7th studio-album Femme Fatale (Jive Records) and was produced by Shellback, Savan Kotecha and long-time collaborator Max Martin.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
VEVO is the world’s leading all-premium music video and entertainment platform. VEVO is available in the United States, Canada and United Kingdom, which includes VEVO.com, Mobile Apps (iPhone, iPod touch, iPad, Android), Connected Television (Google TV, Boxee) and user embeddable video players. VEVO powers music videos on over 200 artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm), Fuse.tv and Univision. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform’s reach around the globe.
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SOURCE Jive Records
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