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“Transformers” app brings interactive posters to life


By Sean O’Connell
Hollywoodnews.com: Michael Bay’s third “Transformers” film, “Dark of the Moon,” has been devouring headlines lately as Paramount held the film’s world premiere in Russia and accompanied the opening with a Linkin Park concert.

But this item struck us as being original, especially because instead of having to travel to Mother Russia, it brings the “Transformers” experience home for fans.

Paramount Pictures introduced a “Dark of the Moon” App that lets iPhone and iPod touch users
 convert traditional movie posters into “an augmented reality experience,” according to a release. 



The app, called “TF3: DEFEND THE EARTH,” helps iPhone and iPod touch users locate the closest theaters that have these exclusive interactive posters on display. Upon activation, the poster comes to life via the app and consumers can participate in an immersive game play on their iPhone or iPod touch via the poster’s first-person view of Optimus Prime.

Paramount says the interactive movie posters will be located in over 250 IMAX and AMC theaters across the country. The sequel, meanwhile, opens everywhere on Tuesday, June 28, at 9 p.m.

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