May 27, 2017

“The Help” shifts release date, receives positive buzz

By Sean O’Connell Early buzz on DreamWorks and Walt Disney’s adaptation of Kathryn Stockett’s best-selling novel “The Help” is overwhelmingly positive, so the studios have made a move to capitalize.

The film, which co-stars Emma Stone, Bryce Dallas Howard and Viola Davis, has shifted its release date up from Aug. 12 to Aug. 10, giving the adaptation a head start into the weekend and a chance to build a little momentum for what’s being described as a real crowd pleaser.

DreamWorks has received “great reaction” from early test screenings, according to THR, and wants to get Tate Taylor’s film into the marketplace. This move is usually reserved for tentpoles. Who knows? Maybe “The Help” will be the season’s sleeper hit.

Set during the Civil Rights movement, Stockett’s story follows African-American maids working for white households in Mississippi and tells a tale of change through multiple perspectives.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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