“The Help” shifts release date, receives positive buzz
By Sean O’Connell
Hollywoodnews.com: Early buzz on DreamWorks and Walt Disney’s adaptation of Kathryn Stockett’s best-selling novel “The Help” is overwhelmingly positive, so the studios have made a move to capitalize.
The film, which co-stars Emma Stone, Bryce Dallas Howard and Viola Davis, has shifted its release date up from Aug. 12 to Aug. 10, giving the adaptation a head start into the weekend and a chance to build a little momentum for what’s being described as a real crowd pleaser.
DreamWorks has received “great reaction” from early test screenings, according to THR, and wants to get Tate Taylor’s film into the marketplace. This move is usually reserved for tentpoles. Who knows? Maybe “The Help” will be the season’s sleeper hit.
Set during the Civil Rights movement, Stockett’s story follows African-American maids working for white households in Mississippi and tells a tale of change through multiple perspectives.
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