January 22, 2017

“Pirates,” “Cars” and other 3D films doing better overseas


By Sean O’Connell
Hollywoodnews.com: American audiences may be complaining about the latest, unnecessary 3D technologies that have been foisted upon our blockbusters, from “Green Lantern” to this weekend’s “Transformers: Dark of the Moon,” but international audiences appear to be lapping the enhanced format up.

Data released on Monday by 3D technology services company RealD broke down the percentages of ticket revenues for 3D films in foreign countries. “Thor,” for example, claimed that 70 percent of the international box office revenue came from 3D ticket sales, The Wrap reports. Similar figures were posted for Disney’s “Pirates of the Caribbean: On Stranger Tides,” where 67 percent of total foreign box office came from 3D, with Europe claiming nearly 70 percent.

The numbers decreased slightly for animated hits “Kung Fu Panda” (about 60 percent of total foreign box office) and “Cars 2” (about 53 percent for the total international market, and 68 percent for Europe), but still made up a significant amount of ticket sales.

As the reports confirms, the U.S. percentages for 3D “has been much cooler, with each of the aforementioned films grossing less than 50 percent of its opening revenue through 3D engagements.”

So, is the technology here to stay? And if it is, will we have our foreign brothers and sisters to thank for the ongoing trend?

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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