May 29, 2017

Weekend Box Office

HollywoodNews.com: The Autobots and Decepticons ruled the box office yet again, as the Middle East-occupation parable grossed another $47 million over the weekend. That was a drop of 54%, which was smaller than the 61% drop for Transformers: Revenge of the Fallen which had the Fourth of July holiday weekend to theoretically bump it up.

It was a larger drop than the 47% second-weekend drop for the original Transformers on this same weekend back in 2007. In terms of actual dollars, Transformers: Dark of the Moon (review) had a larger second weekend than both prior Transformers pictures, despite opening slightly less than the second film ($180 million in six days versus $200 million in five days last time). It now has $261 million in the domestic till, with an international total that should be around or at $600 million today (which would be a record twelve days). It broke $500 million on Thursday, becoming the fastest film to do so in history (nine days).

While it opened smaller than the last picture, it relative quality (it is a more audience pleasing spectacle than the last) is allowing it to slowly catch up (Transformers 2 had $293 million at this point in its run). So far, it most resembles the 2004 July 4th contender, Spider-Man 2, which also had a $180 million six-day start and ended weekend two with $256 million (it ended up with $373 million). Barring a complete collapse or faster screen loss due to a crowded marketplace, the picture seems destined to pull about $390 million domestic while becoming the second film this year (after Pirates of the Caribbean: On Stranger Tides) to cross $1 billion worldwide. The big question is how it handles Harry Potter and the Deathly Hallows part II, which opens next weekend and could theoretically also join the $1 billion club this year.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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