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IMAX, AMC opening 10 more theaters in U.S.


By Sean O’Connell
Hollywoodnews.com: While we are ready to bury the current iteration of 3D, there are certain films that deserve to be seen in an IMAX format – starting with the latest “Harry Potter” installment – so we’re pretty happy that the format appears to be expanding.

IMAX Corporation and AMC Entertainment Inc. announced an expansion of the companies’ joint revenue sharing arrangement to include the installation of 10 additional IMAX theaters in the United States. These theaters, which fulfill the rollout of theatres under the June 2010 expansion of the parties’ original 2007 joint revenue sharing agreement, are expected to open by the end of 2012. The 10 new IMAX theatre systems are in addition to AMC’s existing obligation for 115 IMAX joint revenue sharing theaters, 105 of which are currently in operation.

According to a release, the companies “intend to open the new IMAX theatres in both new markets and in markets where AMC already operates IMAX theatres in North America.”

“Our partnership with IMAX has generated consistent bottom-line benefits for us and we are pleased to build on this success,” said Gerry Lopez, CEO and president, AMC. “IMAX theatres provide our guests an incredibly immersive movie experience and with today’s agreement we are delivering on our commitment to offer our patrons the best moviegoing experience possible.”

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