October 27, 2016
        "The Circle" and "The Lost City of Z": Which potential 2016 contenders got bumped to 2017?                Natalie Portman, Janelle Monáe, Matthew McConaughey, Bryce Dallas Howard, Edgar Ramirez, Stacy Keach at Hollywood Film Awards                Viola Davis will be campaigned in Best Supporting Actress for "Fences"                Mel Gibson to be Honored with the Hollywood Director Award at the 20th Annual Hollywood Film Awards                Michael Moore drops a surprise new film with "Michael Moore in TrumpLand"                Hollywood Contenders: New Oscar Predictions for October                Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars        

Cowboys & Aliens promotion is a success

HollywoodNews.com: Social Fan Wrap continues to make history as the Cowboys & Aliens’ movie premiere is a little more than a week away from the July 29 release date.

On May 25, Social Fan Wrap announced a partnership with Universal Studios and JD Motorsports. Universal Studios’ summer sensation, Cowboys & Aliens became a sponsor for Mike Wallace in the NASCAR Nationwide Series for 9 races, stretching from May to July.

The idea of the promotion is to raise awareness of the Cowboys & Aliens’ Facebook page by randomly selecting fans to have their Facebook profile pictures on Wallace’s car for five races. The fans entered the promotion by “Liking” the Cowboys & Aliens Facebook page, texting “RACE” to 90210, or by scanning the QR code that was on Wallace’s car and team hauler.

The promotion kicked off at Charlotte Motor Speedway on May 28 where the original Cowboys & Aliens scheme was on the car. The scheme also ran at Chicagoland Speedway, Michigan International Speedway and Road America as a primary sponsor.

Social Fan Wrap made NASCAR history as soon as the car was pushed off the hauler in Daytona for the Subway Jalapeno 250. There were over 50,000 Facebook profile pictures in a mosaic style on Wallace’s Impala. While in Daytona, Wallace led the race and ran in the top five on numerous occasions. In the end, the No. 01 Cowboys & Aliens Chevrolet Impala finished in the 15th position.

Photo by Universal Pictures

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About Anastasia Alvarado

Anastasia DiCocco Alvarado is an entertainment news writer.

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