Hulu launches original programming with Morgan Spurlock
By Sean O’Connell
Hollywoodnews.com: Hulu announced today that its first long-form original show “A Day In the Life” debuts Wednesday, Aug. 17. The documentary series contains six, half-hour episodes directed by filmmaker Morgan Spurlock (“Super Size Me,” “Greatest Movie Ever Sold”) that follows complete day in the lives of fascinating people such as jet-setting entrepreneur Richard Branson; Black Eyed Peas songwriter will.i.am; comedian Russell Peters; musician Girl Talk and others.
“As a filmmaker, I am always looking for new and exciting ways to reach an audience and to tell stories. When the opportunity to create an original doc series with Hulu presented itself, I jumped at the chance,” Spurlock said.
“Hulu has become such an important outlet for content creators and a real destination for fans. They’re not afraid to take risks and they’ve been an amazing distribution partner on all our films,” he continued.
It sounds extremely similar to the documentary “Life In a Day,” which was comprised of YouTube videos submitted by savvy Internet users around the world.
The premiere of “A Day in the Life” launches a new Hulu initiative designed to support creatively and financially the work of independent storytellers. In addition, Hulu is also able to offer an on-demand distribution channel that allows its original TV shows to connect with specific audiences.
“Hulu is always investing in smart, high-quality content that will continue to attract the key consumer audiences,” said Andy Forssell, SVP of Content Acquisition and Distribution. “We are being extremely deliberate and precise in targeting original content that would not find a natural home ontraditional distribution outlets. ‘A Day in the Life’ is a great example of the kind of content we will be providing as part of our original programming on Hulu.”
To view “A Day in the Life” on Hulu and Hulu Plus, visit: http://www.hulu.com/a-day-in-the-life.
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