October 21, 2016
        "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars                Tom Hanks to receive Hollywood Actor Award for "Sully" @ Hollywood Film Awards                "Certain Women" showcases Laura Dern, Kristen Stewart, and Michelle Williams                Ben Affleck is perhaps Hollywood's biggest and most diverse superstar                "The Birth of a Nation" looks to survive controversy and contend for awards                "The Girl on the Train" hopes to transport Emily Blunt to the Oscar race                "The Jungle Book," "Zootopia" and Craft Artists to be Honored at the 20th Annual Hollywood Film Awards                Ben Affleck's "Live By Night" officially is a 2016 contender        

“The Big Lebowski” brings social party to Facebook

By Sean O’Connell
Hollywoodnews.com: Precious few films are as interactive as Joel and Ethan Coen’s “The Big Lebowski.” The cult comedy — which already has its own annual Lebowski fest consisting of bowling, trivia, costume contests and White Russians – recently celebrated its Blu-ray release with a festive cast Q-and-A in New York City. Then, Universal decided to take things one step further.

The studio now plans to offer the film for rent directly through the movie’s Facebook fan page, giving viewers a chance to be part of what they are calling “the supreme Lebowski experience” by renting the film through Universal’s new “Social Theater” application. This will allow fans to view and interact with the movie through its official Facebook page, which we hear really ties the Internet together.

The debut on Facebook complements the film’s high-definition release on Blu-ray, in stores now.

From the release:

The film will be available for 30 Facebook Credits ($3) for a 48-hour rental window and is available to consumers in the United States. The Big Lebowski is rated R and can only be rented by Facebook users who are at least 17 years of age.

The Social Theater application integrates social features into all aspects of the movie rental experience, leveraging Facebook’s powerful community features to spread the word, offer a coupon and enhance the viewing experience. While watching the film, consumers will have the ability to “like” and comment on memorable quotes and scenes, as well as see comments that friends and other The Big Lebowski Facebook fans have made while watching the movie. In addition, users who rent the film will be able to pass along a $1 discount off the rental for up to five friends through Facebook’s “Buy With Friends” platform. Social discovery features allow fans to share their favorite clips, quotes and comments on the movie with their friends.

NBC Universal worked with Milyoni, a leading developer in F-commerce, who created the Social Theater technology offering movie lovers a unique, engaging, social viewing experience on the Facebook platform.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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