January 21, 2017

“Our Idiot Brother” ad banned on ABC; Weinstein cries “Censorship!”


By Sean O’Connell
Hollywoodnews.com: Idiotic move by a network? Publicity stunt to drum up interest in a late-summer comedy? Neither? Both?!

You decide. The Weinstein Company announced today that ABC has refused to broadcast the commercial spot for its new comedy “Our Idiot Brother” unless TWC makes cuts. The ad is already airing in its current form on other broadcast and cable networks, though the decision has prompted to TWC to cut a new red band trailer for the film.

“We’d like to dedicate our new red band trailer for ‘Our Idiot Brother’ to censorship everywhere,” said TWC co-chair Harvey Weinstein. “Enjoy!”

Of course, Harvey knows how to market. And Rudd did show up in a Funny Or Die skit (with Weinstein) to help sell “Brother,” which burst out of the Sundance Film Festival and is getting good reviews for Rudd.

Anyway, you can see the banned television spot for yourself at http://www.youtube.com/theweinsteincompany. As for the new restricted trailer, it’s online at AOL’s Moviefone.

“Our Idiot Brother” opens everywhere tomorrow, Friday, Aug. 26.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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