Hurricane Irene could drench three new releases
By Sean O’Connell
Hollywoodnews.com: Three new films entering the marketplace this weekend aren’t just competing against last week’s box office winners “The Help” and “Rise of the Planet of the Apes.” They’re also competing against Mother Nature.
Hurricane Irene continues to bear down on the East Coast, affecting major cities as far south as Miami and as far north as New York City. The New York Times says the entire East Coast was “on alert” as the Category 3 storm prepares to slam into Virginia, Maryland, North Carolina, New Jersey and New York over the weekend.
As residents face potential power outages and storm damage, do you think they’ll be interested in braving the harsh weather conditions to see “Colombiana,” “Don’t Be Afraid of the Dark” or “Our Idiot Brother” with Paul Rudd?
“I’d hate to be opening a movie now,” one studio executive told THR.
Even in ideal weather, the trade predicts the three new movies would have a tough time toppling Disney’s “The Help,” which continues to play to solid crowds as it builds buzz and prepares for a lengthy awards-season run.
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