Starz CEO responds to Netflix breakdown
By Sean O’Connell
Hollywoodnews.com: Netflix subscribers continue to recover from the news that Starz Entertainment was walking away from the video streamer, meaning hundreds of titles could be pulled from the service when their contract ends on Feb. 28, 2012.
Starz president and CEO Chris Albrecht issued a statement regarding the status of affiliation agreement renewal discussions with Netflix.
“Starz Entertainment has ended contract renewal negotiations with Netflix,” he said. “When the agreement expires on February 28, 2012, Starz will cease to distribute its content on the Netflix streaming platform. This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content. With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business.”
In an article analyzing the impact, TIME writes, “To elaborate with a trace of ominousness, think stuff from Disney and Sony, two studios with whom Starz has exclusive distribution agreements. It also means you can kiss exclusive Starz content goodbye, though in that case, we’re only talking about stuff like ‘Spartacus’ and ‘Camelot.’”
So, will another content provider step up to fill the void? Can Netflix bridge the gap until it starts its own original programming? Even if it can, though, Netflix isn’t ordering up enough programming to satisfy a hungry fan base. Will you keep your subscription? Bail? Let us know.
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