October 26, 2016
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Veteran awards strategist Cynthia Swartz launches Strategy PR/Consulting – AWARDS ALLEY

By Sean O’Connell
Hollywoodnews.com: Three weeks after revealing that she was leaving the publicity firm 42West to launch her own PR company, Cynthia Swartz has officially opened the doors to Strategy PR/Consulting.

The bi-coastal entertainment public relations firm will have offices in New York and Los Angeles. Swartz, a veteran awards strategist, will be joined by former 42West colleagues Michael Kupferberg and Elena Zilberman, who will join the company as vice presidents, according to a release.

“I have been working in the film industry for nearly thirty years, and though so much has changed and continues to change, my passion for film and my allegiance to filmmakers remains steadfast,” Swartz said.

“I am incredibly grateful to my partners at 42West for giving me this opportunity to branch out on my own, and I look forward to working with filmmakers and film lovers, on films of all shapes and sizes, as we enter the new frontier on so many levels. Aligning my new company with Mark Schiller’s incredible team at Electric Artists is just one of the many ways that we will be expanding our knowledge base as publicists and marketers to create the perfect strategy for each project.”

Strategy will focus on national film publicity campaigns; digital entertainment strategy; unit publicity awards campaigns; film festival oversight with a focus on acquisition titles; and filmmakers and corporate communications.

Zilberman will oversee national film campaigns, while Kupferberg will maintain oversight of festival and awards campaigns, as well as all corporate communications and new business initiatives. Both will be based in New York, and will report to Swartz.

For the latest awards season news, be sure to visit (and bookmark) our Awards Alley, which brings you up-to-the-minute news, interviews and reviews of every film in the awards race.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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