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James Franco, Tyra Banks and more celebs support “Made in Polaroid” exhibit

HollywoodNews.com: “Polaroid” is honoring its founder Dr. Edwin Land’s passion for the arts with the launch of the “Made in Polaroid” exhibit. An art show featuring more than 60 pieces created by a mix of artists, designers, photographers, actors and musicians who are united in their passion for creativity, all pieces will be auctioned with proceeds benefitting Free Arts NYC, a non-profit that provides arts and mentoring programs to under-served children. Participating artists include fashion photographers Patrick Demarchelier and Steven Klein, designers Cynthia Rowley and Phillip Lim and actors James Franco and Viggo Mortensen, among many others.

“It’s very interesting to me that at this moment in time the new Polaroid G10 printer arrives and re-objectifies the photograph, literally making an object, a paper photograph,” said participating photographer Matthew Rolston. “We seem to be headed toward a paperless world of visual communication and yet here we have an exciting new product that re-invigorates the thought of trading imagery – actual photographs that we hold in our hands – with each other.”

Some of the participants in the “Made In Polaroid” exhibit include:
Brett Ratner
James Franco
Tory Burch
Tyra Banks

The exhibit explores the infinite number of ways technology can enable creative expression. Featuring pieces that range from single mounted images to multi-print mosaics, each artist taps a different approach to tell a story with photos. All works were created exclusively using the “Polaroid” GL10 Instant Mobile Printer, the first product from Lady Gaga’s Grey Label line.

“Over the past 75 years, the simple joy of instant photography has encouraged and inspired truly original pieces of art, created by artists who range from world-renowned talents to casual hobbyists,” said Scott W. Hardy, President of “Polaroid.” “The Made In Polaroid exhibit sparks a conversation on how the digital, instant and physical worlds can synchronize and come together effortlessly.”

Photo by PRPhotos

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