“Glee” ratings down 30 percent
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Of course, the absence of the cute trout-mouthed blond can’t be the reason why the season three premiere episode of Glee had a whopping 32 percent fewer viewers than last season’s season premiere.
But something is up.
First, the Glee 3-D movie completely bombed at the box office this summer and now just 8.9 million viewers tuned in Tuesday night for the first new episode since last May.
The Hollywood Reporter writes that it’s a surprising dip for a series that became an overnight phenomenon two years ago and has since generated millions of iTunes downloads and spawned a concert tour, a 3D movie and a reality spinoff (Oxygen’s The Glee Project).
“A lackluster storyline last season may have played a part [in the premiere ratings],” Brad Adgate, senior vp research at Horizon Media told THR. “The summer concerts, rumors about cast changes, the downloads, the Oxygen reality series. Perhaps the franchise has spread itself too thin in an attempt to make ancillary [revenue].”
It’s clear that hardcore Gleeks like me are still devoted but the challenge for the show’s producers and the network will be to regain the interest of the casual viewer.
Time will tell.
Photo by Fox.com
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