“War Horse,” “Tintin” shift release dates – AWARDS ALLEY
By Sean O’Connell
Hollywoodnews.com: Steven Spielberg’s “War Horse” will be crossing the finish line a few days earlier than expected.
Spielberg’s adaptation of an award-winning novel and Tony-winning play shifted its release date from Dec. 28 to Christmas Day, according to EW.com. The WWI drama, about a young man’s quest to reunite with his beloved horse, harbors Oscar aspirations. But also, by claiming a Christmas Day release, puts itself in a great position to reach multiple mainstream audience members seeking holiday entertainment options.
“After seeing the film, it became clear to us that ‘War Horse’ is something audiences should be able to see when they’re together with their families on Christmas Day,” DreamWorks spokesman Chip Sullivan told the site. “They have the time to see multiple movies during the holidays, and we want to be one of their choices when they are most available.”
Oddly enough, “War Horse” isn’t the only Spielberg film shifting its dates this December. The prolific Oscar-winning director also has the motion-capture animation feature “The Adventures of Tintin” coming out on Dec. 21 … which is three days earlier than its previously announced release date of Dec. 23.
And while other features are jockeying for position, Brad Bird tells Hero Complex that his “Mission: Impossible” sequel, “Ghost Protocol,” will open five days earlier than anticipated – and it’s opening on IMAX screens across the country.
“We were able to get five days,” Bird says of his film, which now opens on Dec. 16.
“Every studio likes to have bragging rights to the biggest opening numbers, and the problem is what that does is it perpetuates the approach of getting a zillion prints out there so your opening number is the biggest. But to me that is an intellectual thing. The average viewer doesn’t experience how much money is made on opening weekend. What they experience is their experience. I wanted the first people that see the film to see it big with a sharp image and great sound systems, so when they went out and talked about the movie they saw, we would know that they had seen it at its best.”
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