Trailer hits for Luc Besson’s “The Lady” – AWARDS ALLEY
By Sean O’Connell
Hollywoodnews.com: We paid a lot of attention to the films that left this year’s fall film festival circuit with a modicum of awards buzz. And while titles like “The Descendants,” “Moneyball” and even Steve McQueen’s “Shame” generated heat with screenings (and trophy wins) at select stops in Venice and Toronto, Luc Besson’s “The Lady” didn’t make as many waves – though a sale to the Cohen Media Group did keep the film’s Oscar hopes afloat.
Now “The Lady,” which stars Michelle Yeoh as Burmese pro-democracy pioneer and Nobel Peace Prize winner Aung San Suu Kyi, will have to rely on more traditional means of marketing and promotion to get its campaign back on track, and that starts this morning with a new trailer.
First posted on Yahoo Movies, this clip suggests the political strife and personal endurance Kyi faced, and shows how powerful Yeoh undoubtedly is in the role. Besson appears to have made an epic, historical drama that has the potential to connect with individual audience members, so long as backers can get it into theaters and in front of enough viewers.
Last I heard, “The Lady” plans a late December release for awards consideration. I’m checking with reps to make sure that’s still accurate. In the meantime, here’s the film’s trailer. Let us know if you find it effective:
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